For the launch of On's iconic Cloudmonster version 3, Kinematics conceived and produced a series of interactive screens embodying the dynamic and energetic qualities of the campaign. Installed in On's flagship stores worldwide, the window installations, using semi-transparent LED screens and body-tracking cameras, allowed visitors to experience interactive, kinetic typography. Inside stores, volumetric displays augmented the customer experience as they picked shoes from the stands: vivid, intense, immersive graphics lit up the space as abstract runners passed through the displays. Kinematics coordinated the installation of the hardware worldwide and handled on-site installation for all European flagship stores.